"The related problem comes from the likelihood that around 60 percent of America’s population (much higher in Europe and Australia) is increasingly alienated from the prevailing forms of church. In missionary terms, it means they are culturally distant from us. As a sent and sending people (that is, missional people), it is our task to take the message to them and deliver it in ways meaningful to them. This means we need to reassess the situation in the light of best-practice missionary approaches. We need to ask the question, what is the gospel for this people group? What would sound like good news to them? This means we must attend first to the existential and religious issues people are facing, before we can communicate how the gospel addresses them. Think of it this way: don’t plant churches; plant the gospel, and the church will grow out of it. ."
(Alan Hirsch & David Ferguson. "On The Verge")
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