Nudge people to try something new.... A lesson from the search for the Northwest Passage...... Ya, right....we are SO open to new ideas.
"One of the images I shall never forget is the story of the Lewis and Clark expeditions was the way 10,000 pounds of the best salmon ever tasted by humans laying hanging on the racks drying out. The explorers and their crew refused to eat it and asked for dog meat."
(Nudge. Leonard Sweet. Pg 200)
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