Neither revolution nor reformation can ultimately change in society, rather you must tell a new powerful tale, one so persuasive that it sweeps away the old myths and becomes the preferred story, one so inclusive that it gathers all the bits of our past and out present into a coherent hole, one that even shines some light into the future so that we can take the next step... If you want to change the society, then you have to tell an alternative story."
Ivan Illich, Australian philosopher
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