See No Church, Hear No Church- Other Than "My" Kind

For many, there are no alternative forms of Church. What they experience, they believe, is how it always was and should be. So they can't accept house churches, organic churches, or anything else. They see nothing else as church but clergy and "building edifice" church.

In the mid 20th Century, Swiss watchmaker's had cornered the world market share for watches. But that changed when one of their own countrymen came out with a revolutionary new idea: the quartz watch.

Ironically, when the idea of the quartz watch was presented to the Swiss manufacturers, they laughed at it. They concluded that it would never work, so they refused to patent the idea. Seiko Watch Corporation, on the other hand, took one look at the quartz watch, and the rest is history.

The power of a prevailing paradigm had so influenced the Swiss watch manufacturers that they couldn't understand the new concept of the quartz watch. Because the watch had no gears, no mainspring, and no bearings, they rejected it. Their present paradigm didn't allow for the new innovation. The net effect was that they lost the leading edge on watchmaking, and they were forced to lay off thousands of workers. It was all because the quartz watch didn't fit into their world view. It didn't map to their paradigm. They didn't appreciate the new way because they were blinded by the old way.

(Finding Organic Church. Frank Viola, David C Cook publishing, 2009, page 13)