"Similarly, if we resort to techniques in our churches - or once we resort to them - it is very hard to get rid of them. Worship gimmicks create superficial Christians. Once we condition our congregation to Twinkles in worship, it is hard to help people appreciate good vegetables.12 As spiritual leaders, we must be constantly on the alert against methods, gimmicks, marketing strategies."
(The Unnecessary Pastor: Rediscovering the Call.
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